The usage of internet on mobile phones is growing. The sophistication and volume of mobile content is increasing rapidly. Phone technologies are also quickly advancing to show even regular "websites" on handsets. This expanding market has enormous potential.

Bluemetrix are pioneers in mobile content tracking. We have been doing so in the Japanese market since 2001. As this area is now coming to the fore in the European market it is vital that its usage is measured and analyzed in order to understand consumers' needs and optimize revenue potential.

MobileMetrix allows you to measure the online activity on your mobile content websites and see how your users behave when surfing from their mobile phone. With this information you can make informed decisions in relation to your online mobile strategy and can identify new revenue streams.

Here are some of the key statistics provided as standard with MobileMetrix:

• Daily Page Views
• Weekly Page Views
• Monthly Page Views
• Daily Sessions
• Weekly Sessions
• Monthly Sessions
• Page Distribution
• Previous Pages Report
• Next Pages Reports
• Referring Domain