SiteMetrix provides you with access to your online reports at all times, giving you: Real time accurate statistics in relation to online activity. 3rd party independently verified statistics. The ability to evaluate online advertising potential. Transparency in the market. The SiteMetrix suite encompasses various modules and is more than just numbers; it also provides Unique Visitor Reach / Advertising Duplication and National Currency publication.

 

Unique Visitor Reach / Advertising Duplication

This module gives a comprehensible and accurate basis upon which to evaluate the use of the Internet in advertising contexts. It lets you identify the best sites on which to place advertising and allows you 3rd party validation of the new unique visitor reach potential on your website, thus enabling informed and empowered online adverting sales.

The Unique Visitor Reach & Advertising Duplication reports show the overlap of unique visitors across different clients.

Bluemetrix Experience

Bluemetrix has been supplying website analytics since 2001 and our experience ranges from small highly focused clients to very large websites with extremely high volume traffic. So, no matter what your needs are we have experience in the area.
We are currently collecting and processing approximately 1 billion page views per day.

The Data / Reports Provided

SiteMetrix provides statistics in a user friendly interface where the key statistics are available for multiple filters at once, making comparisons easy to do. There is also a high level of detail available allowing clear identification of path completion, drop out pages, viewing trends etc.

The following reports are available within SiteMetrix:

Summary Statistics Executive Summary Page View Summary Session Summary Daily Unique Visitor Summary Weekly Unique Visitor Summary Monthly Unique Visitor Summary	Page Statistics Page Distribution Previous Pages Next Pages Time on Page Page Views Entry Pages Page Path Exit Pages	Viewing Behaviour Sessions Sessions Frequency Time on Site Session Path
Demographic Statistics Daily Unique Visitors Weekly Unique Visitors Monthly Unique Visitors Validated Unique Visitors Languages Organization Country	Referrer Statistics Referring Domain Search Engine Key-phrase Keyword Original Referring Domain Original Search Engine Original Key-phrase Original Keyword	System Statistics OS Type Browser Type Screen Resolution Colour Palettes Proxy Access Java Script Support Cookie Support Java Support

Features

SiteMetrix has flexibility in relation to configuration giving you the power to get the information that you really want. This avoids data overload and allows for clear identification of actions required to generate optimal behaviour on your website. Some of the SiteMetrix features include:

• Ability to set up filters (e.g. site specific, directory specific segmentation of data) dynamically so as soon as new content goes live it is tracked.
• Client specific page definitions, allowing you to identify the information from the url that is to be kept or discarded, making your reports meaningful for you.
• Client specific query string definitions, allowing you to identify what additional information from the url should be stored. Enabling in-depth analysis where required.
• Secure online reports.
• Ability to email key reports on an ad hoc and scheduled basis not only to SiteMetrix users but also to additional email addresses e.g. weekly email of key performance factors to high level executives within your organisation.
• Exporting of reports from online interface.
• Custom integration with internal CRM systems.

Methodology / Technical Information

SiteMetrix works through placing identical code on all of your web pages. This code works in conjunction with a JavaScript file that is stored in the website root directory. This means that as technology develops and we are capable of gathering additional information, upgrades can be attained simply by replacing JavaScript file with the latest version.

When a visitor views your website, the SiteMetrix code is executed. This gathers and sends the information in its rawest format to a Bluemetrix server. All processing of the data is carried out on our servers so there is no additional load on the viewer's browser. This also means that since we collect all of the raw data, we have the ability to process this data in any way you require.

SiteMetrix uses a randomly generated cookie to distinguish between new and return visitors to your website. There is however, a non cookie version available if it is your policy not to use cookies on your website.

SiteMetrix has the ability to track all of the following:

• Flash based websites
• PDF files requested to be viewed or downloaded
• Brochures and documents requested for download
• Audio files requested for download
• Screen savers requested for download
• Pictures requested for download